for Grindex

Update: 23.01.2023

Last week: 2 week 2023 (09.01.2023 - 15.01.2023)

Last full month: December 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	2 196	60.8%	52.8%	7	999 705	64.5%	81.6%	5.3	39.5%
MoM	6 794	-0.8%	46.2%	-0.4	2 985 275	-4.1%	76.7%	-0.4	0.0%
YTD	3 562	-12.3%	49.8%	-1.4	1 607 424	-9.9%	79.5%	-0.1	-9.8%
MAT	105 880	-10.0%	52.5%	-3	49 540 114	7.6%	81.2%	0.9	-4.9%
KAPSIKAM
WoW	19 252	21.8%	3.0%	-0.1	7 600 940	22.1%	3.0%	0	24.1%
MoM	99 078	3.4%	3.3%	0	38 318 648	2.1%	3.3%	0	2.8%
YTD	35 054	-14.9%	3.0%	0	13 828 212	-18.3%	3.0%	-0.5	-15.5%
MAT	1 038 188	-2.4%	2.7%	0.1	422 398 593	-3.5%	2.8%	-0.2	-4.3%
MILDRONATE
WoW	52 523	32.0%	13.3%	0.4	37 310 829	32.1%	13.6%	0.1	34.3%
MoM	275 385	-2.2%	14.6%	-1.5	189 411 427	-0.9%	14.6%	-1.2	4.2%
YTD	92 323	-47.4%	9.7%	-4.4	65 563 700	-5.9%	11.5%	0.3	-23.7%
MAT	4 320 654	-10.3%	12.9%	-1.1	2 701 926 309	39.7%	13.8%	2.3	-2.8%
SULFARGIN
WoW	2 170	19.1%	0.7%	0	1 198 879	22.6%	1.0%	0	24.1%
MoM	9 353	9.7%	0.7%	0	5 189 268	7.5%	1.0%	0	2.6%
YTD	3 992	-29.6%	0.7%	-0.2	2 176 822	-22.2%	1.0%	-0.3	-8.6%
MAT	142 064	-13.3%	0.8%	0	74 528 811	-6.6%	1.1%	-0.1	-8.2%
VIPROSAL
WoW	14 962	15.6%	2.2%	-0.2	5 594 684	16.6%	2.1%	-0.1	23.8%
MoM	73 642	-9.4%	2.3%	-0.3	27 497 342	-10.6%	2.3%	-0.3	2.4%
YTD	27 903	-44.3%	2.3%	-1.1	10 391 759	-47.4%	2.1%	-1.6	-16.6%
MAT	1 115 726	-11.0%	2.8%	-0.2	446 748 168	-6.1%	2.9%	-0.3	-4.8%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	3 562	-12.3%	49.8%	-1.4	1 607 424	-9.9%	79.5%	-0.1	-9.8%
KAPSIKAM	35 054	-14.9%	3.0%	0	13 828 212	-18.3%	3.0%	-0.5	-15.5%
MILDRONATE	92 323	-47.4%	9.7%	-4.4	65 563 700	-5.9%	11.5%	0.3	-23.7%
SULFARGIN	3 992	-29.6%	0.7%	-0.2	2 176 822	-22.2%	1.0%	-0.3	-8.6%
VIPROSAL	27 903	-44.3%	2.3%	-1.1	10 391 759	-47.4%	2.1%	-1.6	-16.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	105 880	-10.0%	52.5%	-3	49 540 114	7.6%	81.2%	0.9	-4.9%
KAPSIKAM	1 038 188	-2.4%	2.7%	0.1	422 398 593	-3.5%	2.8%	-0.2	-4.3%
MILDRONATE	4 320 654	-10.3%	12.9%	-1.1	2 701 926 309	39.7%	13.8%	2.3	-2.8%
SULFARGIN	142 064	-13.3%	0.8%	0	74 528 811	-6.6%	1.1%	-0.1	-8.2%
VIPROSAL	1 115 726	-11.0%	2.8%	-0.2	446 748 168	-6.1%	2.9%	-0.3	-4.8%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	2 196	60.8%	52.8%	7	999 705	64.5%	81.6%	5.3	39.5%
KAPSIKAM	19 252	21.8%	3.0%	-0.1	7 600 940	22.1%	3.0%	0	24.1%
MILDRONATE	52 523	32.0%	13.3%	0.4	37 310 829	32.1%	13.6%	0.1	34.3%
SULFARGIN	2 170	19.1%	0.7%	0	1 198 879	22.6%	1.0%	0	24.1%
VIPROSAL	14 962	15.6%	2.2%	-0.2	5 594 684	16.6%	2.1%	-0.1	23.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 794	-0.8%	46.2%	-0.4	2 985 275	-4.1%	76.7%	-0.4	0.0%
KAPSIKAM	99 078	3.4%	3.3%	0	38 318 648	2.1%	3.3%	0	2.8%
MILDRONATE	275 385	-2.2%	14.6%	-1.5	189 411 427	-0.9%	14.6%	-1.2	4.2%
SULFARGIN	9 353	9.7%	0.7%	0	5 189 268	7.5%	1.0%	0	2.6%
VIPROSAL	73 642	-9.4%	2.3%	-0.3	27 497 342	-10.6%	2.3%	-0.3	2.4%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца